strategic implementation of public relations

Press relations? It¡¯s public relations.

Modern communication imposes a new approach to PR¡ªless institutional, more conversational. As the balance of power shifts from traditional print outlets to direct conversations with customers¡ªonline and in-person¡ªbusinesses still need to present their case to customers, prospects and potential investors, clearly and memorably. Define your concept, your product or service¡ªdifferentiate it and market it. A simple mantra, or is it?

No amount of PR and advertising spend can brand a company in a few months. You have to be persistent.

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Go-to-market: launch
  • Strategic marketing plan
  • Analyst and media relations
  • Presentation and media training
  • Press tours
  • Collateral, press kits, channel support, white papers

  • Content creation
  • Copywriting and Web copy
  • Scripts and speech writing
  • Contributed articles and white papers
  • Collateral, brochures, sales materials
  • Video clips